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Web Development News and Insights
Digital Wake is constantly researching the latest web development methodologies, technologies and tools to meet our client’s digital needs and expand our capabilities. Consequently, we continuously come across topics that interest us. Moreover, we enjoy sharing our findings with the community when we can. In fact, one of our central tenants as a company is to give back whenever opportunities present themselves.
Similarly, you can find updates on our latest social activities and community involvement in the San Antonio and broader South Texas region. We will also share news on our latest work when we’re able to do so.

Creating a Social Media Campaign

One of the services Digital Wake offers is social media marketing management. Business owners quickly discover that managing a social media campaign takes a lot of effort! Here are some of the items we discuss with our clients when creating a social media marketing effort. Set Social Media Goals Your social media goals should align with your overall marketing strategy. Also, your goals should be S.M.A.R.T. — Specific, Measurable, Attainable, Relevant, Timely. It’s not enough to say you want to increase brand awareness and sell more widgets if you don’t have a way to measure it and you don’t make …

Importance of Social Media Marketing

You already know the importance of having a robust marketing plan. These days, though, marketing is more than posting an Open for Business sign in the window or hosting a Chamber of Commerce ribbon cutting. Instead, you need to engage with customers where they are and that means you need a solid social media marketing approach. Social media includes websites and applications that allow users to create and share content or to participate in networking. Marketing is the process of interacting with others to exchange information and develop contacts. When you combine the two, you get social media marketing, which …

Importance of a Digital Presence Strategy – Part Two

Having a digital presence strategy is a must in today’s economy. Regardless of the type of business you have, if customers can’t find you online, you don’t exist. First, what IS a digital presence strategy? If you ask five people in your company this question, you’d get five different definitions based on their role. For example, the IT lead may describe digital presence as needing a cloud-based system or data analysis component. On the other hand, the marketing assistant sees digital presence as a way to increase sales. Basically, a digital presence strategy is a plan that helps a business …

Importance of a Digital Presence Strategy – Part One

It’s a bit cliché to say, but the world won’t be the same once we return to our usual routines. That’s not entirely a bad thing. In the last month, we’ve seen the advancement of remote working and learning. Thousands of workers and students are logging-in to their jobs and classrooms from home. We’ve seen businesses change how they offer services or products and expand their digital presence to comply with stay-at-home restrictions. Soon, there will be plenty of studies and reports discussing the lessons learned during the response to the COVID-19 crisis. If you’re interested to know what business …

Digital Wake Wins Bronze ADDY!

Digital Wake received a Bronze American Advertising Award (ADDY) for the production and presentation of a social media distribution kit for our client who develops and sells CBD products for military veterans and first responders. The kits are designed for social media influencers. Each kit comes in a bag and includes custom designed hats, t-shirts, stickers, and sample CBD products for the influencer to try. Each kit is constructed with the influencer in mind and no two kits are alike. Contact us today to learn how we can help promote your products, too.

Digital Wake Wins Silver in 2019 Brandon Hall Group Excellence Awards

Digital Wake won a Brandon Hall Silver award for Excellence in Corporate Initiatives. The Excellence Awards recognize organizations that have successfully deployed programs, strategies, modalities, processes, systems, and tools that have achieved measurable results. We’re proud to partner with our clients to develop engaging solutions that are recognized by the industry. Learn more about our capabilities and custom digital marketing and training solutions.

The Brighton Center Breaks Ground on their New Campus

Digital Wake is proud to be a supporter of the Brighton Center. We recently attended the Brighton Center’s groundbreaking for their new Harvey E. Najim Early Childhood Campus. The event was a great tribute to the hard work that made the new facility possible. Furthermore, many of San Antonio’s philanthropists and largest companies were in attendance and acknowledged for their great contributions. These include H-E-B, Valero, Whataburger, Capital Group, Explore USA RV, Front Bank and Overland Partners. As a matter of fact, Digital Wake is proud to support H-E-B through Training Solutions and Data Management Solutions.     The new Harvey …

Inquiry-Based Learning Sets the Stage for Innovation

In the 1960’s we saw shifts from traditional forms of instruction to discovery learning and other problem-solving approaches. This shift meant less rote lecture and memorization. Joseph Schwab was considered one of the key founders of the inquiry-based learning method, which professes that individuals learn through investigation. In other words, students acquire knowledge through aggressive questioning and creative thinking.   Inquiry-Based Learning in the Classroom Inquiry-based learning was first applied in science curriculum. This makes sense, since asking questions is a fundamental aspect of any scientific experiment (Edelson, et al, 1999). However, educators are also applying this technique in other …

Adult Learning: What Really Differentiates Adult Learners?

Several decades ago, Malcolm Knowles instituted adult learning theory by making the distinction between how children learn (pedagogy) and how adults learn (andragogy). Specifically, he highlighted how adults draw from past experience while learning. On the contrary, children are only just forming their experiences. Furthermore, he believed adults need practical reasons to learn concepts through problem solving. Additionally, he theorized that adults are more internally motivated (than children) to learn (Knowles, 1980). We often hear this motivation referred to as “they need to know – what’s in for me?” Finally, adults want to take a part in their own learning. …

Demystifying Learning Styles and Tailored Instruction

How often have you heard “he’s a visual learner” or “she learns better hands-on”? Over several decades, we’ve heard of three main learning styles: visual, auditory, and kinesthetic (some sources provide more than three). Although some individuals can have a combination of two or all three, there is usually a dominant style. For example, a visual learner grasps concepts when presented with illustrations and struggles with concepts presented with a lecture. As a result, instructional designers include instructional approaches that touch these learning styles when designing a training course or module. As an example, a typical eLearning module includes text …