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Before the new year engulfs us in its busy-ness and opportunities, Digital Wake would like to take a moment to identify our highlights of 2021. Like other businesses dealing with a second year of uncertainty during a global crisis, we had our share of challenges. However, we are very proud of the work we did as a team! In 2021, Digital Wake: Successfully executed all projects with a 100% remote team Gained a new employee Redesigned websites for industries in healthcare, senior living, import brokerage, and others Implemented and deployed several custom Learning Management System solutions Designed and developed nearly …
Digital Wake won a coveted Brandon Hall Group gold award for excellence in the category: Future of Work – Best Advance in Diversity and Inclusion Innovation. Digital Wake’s win was announced on December 9, 2021. A full list of winners can be found here. Digital Wake’s submission, Healing Centered Engagement Courseware, was developed for Flourish Agenda. This online course and Learning Management Solution allows educators and youth justice workers to engage in an experience that enhances their abilities to positively interact with and create safe environments for marginalized and oppressed youth of color. (View Flourish Agenda project profile here.) John Flores, Digital Wake’s …
Digital Wake specializes in crafting technology solutions that exceed our clients’ needs. Recently, we had the chance to maximize our capabilities for a new client. Digital Wake collaborated with Flourish Agenda to help them repurpose their primary training products. Following a thorough analysis of the content and discussions with the organization, Digital Wake designed a robust solution that included a learning management system, custom training development, and supplemental learning resources. Following is a summary of this project. Project Background Flourish Agenda is a national consulting firm that works with schools, youth-serving organizations, and local governments to build and implement strategies …
A website is a must for every business in today’s economy. While it’s true that you can build your own website, it doesn’t mean you should. At Digital Wake, we believe that an informed client is an empowered client. We don’t push a product or service at you; we listen, ask questions, analyze, and then make recommendations. Over the next few weeks, we will post articles that break down the website design and development process. Our experts will share their insight into what it takes to make an effective site and answer some of the common questions associated with website …
One of the services Digital Wake offers is social media marketing management. Business owners quickly discover that managing a social media campaign takes a lot of effort! Here are some of the items we discuss with our clients when creating a social media marketing effort. Set Social Media Goals Your social media goals should align with your overall marketing strategy. Also, your goals should be S.M.A.R.T. — Specific, Measurable, Attainable, Relevant, Timely. It’s not enough to say you want to increase brand awareness and sell more widgets if you don’t have a way to measure it and you don’t …
You already know the importance of having a robust marketing plan. These days, though, marketing is more than posting an Open for Business sign in the window or hosting a Chamber of Commerce ribbon cutting. Instead, you need to engage with customers where they are and that means you need a solid social media marketing approach. Social media includes websites and applications that allow users to create and share content or to participate in networking. Marketing is the process of interacting with others to exchange information and develop contacts. When you combine the two, you get social media marketing, which …
Having a digital presence strategy is a must in today’s economy. Regardless of the type of business you have, if customers can’t find you online, you don’t exist. First, what IS a digital presence strategy? If you ask five people in your company this question, you’d get five different definitions based on their role. For example, the IT lead may describe digital presence as needing a cloud-based system or data analysis component. On the other hand, the marketing assistant sees digital presence as a way to increase sales. Basically, a digital presence strategy is a plan that helps a business …
It’s a bit cliché to say, but the world won’t be the same once we return to our usual routines. That’s not entirely a bad thing. In the last month, we’ve seen the advancement of remote working and learning. Thousands of workers and students are logging-in to their jobs and classrooms from home. We’ve seen businesses change how they offer services or products and expand their digital presence to comply with stay-at-home restrictions. Soon, there will be plenty of studies and reports discussing the lessons learned during the response to the COVID-19 crisis. If you’re interested to know what business …
Digital Wake received a Bronze American Advertising Award (ADDY) for the production and presentation of a social media distribution kit for our client who develops and sells CBD products for military veterans and first responders. The kits are designed for social media influencers. Each kit comes in a bag and includes custom designed hats, t-shirts, stickers, and sample CBD products for the influencer to try. Each kit is constructed with the influencer in mind and no two kits are alike. Contact us today to learn how we can help promote your products, too.
Digital Wake won a Brandon Hall Silver award for Excellence in Corporate Initiatives. The Excellence Awards recognize organizations that have successfully deployed programs, strategies, modalities, processes, systems, and tools that have achieved measurable results. We’re proud to partner with our clients to develop engaging solutions that are recognized by the industry. Learn more about our capabilities and custom digital marketing and training solutions.